This week we focused on Linkbuilding and learning how to “read” the information in Google Analytics (GA) so we can improve our site and understand what our customers want.
Linkbuilding is an interesting topic for anyone that wants to grow a business or even a blog. To have others link your site you can use a few sources that will build incoming links naturally, some are:
- Directories – Professional organizations, online communities and forums, business directories, etc. can all potentially provide good links to your site.
- Create some link bait – Make sure your content is so fascinating or funny that people will want to tell others about it. This is the ultimate for building naturally growing incoming links, but of course hard to do.
One of the many uses of Google Analytics is seeing who is linking your business and
use this information to build relationships with others. Here is a video that explains the different ways in which you can use Analytics to grow and improve your business:
Another interesting tool that we used this week is WooRank. “WooRank generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.”
By using this tool I was able to learn what changes I needed to make in my site to make it more friendly and rank better in google search results. I absolutely recommend it!